Built for PTOs
Members keep 85–92% of gross
11 modules + every template you need
No middleman. No split.
THE PROBLEM
Your school raised $50,000.
How much did you actually keep?
Full-service walk-a-thon companies are great at one thing: making the process feel easy while keeping 30–50% of everything your community raised.
That’s $15,000–$25,000 on a $50k event. Gone.
The independent model isn’t harder. It’s just different, and every PTO with organized leadership can do it.
Here’s what the math looks like:
Based on real numbers from a 300-student school.
WHAT’S INSIDE THE MEMBERSHIP
Everything you need. Nothing you don’t.
The Runbook gives you a complete, step-by-step system built specifically for independent walk-a-thons.
11 Module Guides
From building your timeline to year-over-year improvement, every phase of your event covered in plain language.
Done-for-you templates
Parent email sequences, sponsor outreach scripts, volunteer rosters, run-of-show, prize planning workbooks, and more — all in Word and Excel so you can make them yours.
Interactive member tools
Including a Year-Over-Year Dashboard that tracks your results across 5 years and downloads as a PDF report.
Gross revenue is important.
Net retention determines impact.
Every school community is different.
The most important step is understanding the financial tradeoffs before selecting a fundraising model.
If you’re an organized PTO exploring independent fundraising models and want to understand how to retain more of what you raise, join us!