Run your walk-a-thon independently.
Keep 85–92% of every dollar you raise.
The Runbook gives you the complete RetainMore system — every guide, template, tracker, and interactive tool — so your school can run a high-performing walk-a-thon without handing over 30–50% to a full-service company.
$195 one-time fee
Full-service companies take too much.
Going it alone is overwhelming.
Walk-a-thon companies handle the logistics — but they charge 30–50% of everything you raise for the privilege. On a $50,000 event, that’s $15,000–$25,000 leaving your school every year.
Going fully independent sounds like the answer, but without a system, it means starting from scratch — building templates, figuring out 99Pledges, writing every email, and hoping you don’t forget anything critical.
The Runbook gives you a third option: the complete system, built by a PTO president who raises $50,000 annually with a fully independent walk-a-thon, so you can run it yourself and keep nearly everything you raise.
Everything you need. Nothing you don’t.
11 Module Guides
Step-by-step Word docs covering every phase — goal setting, sponsor outreach, 99Pledges setup, event day, post-event, and year-over-year improvement.
Spreadsheet Trackers
Pre-built Excel workbooks for sponsors, volunteers, prizes, event day timeline, post-event financials, and year-over-year comparison.
Email & Script Templates
Ready-to-use parent emails, sponsor outreach scripts, hype assembly script, cash pledge sheet, and sponsor thank-you templates.
PDF Worksheets
Printable one-page worksheet for every module — great for board meetings and keeping co-chairs aligned.
Interactive Timeline Tool
Enter your event date and get a fully mapped week-by-week action plan built around your school’s schedule.
Revenue Calculator
Model your goal, projected participation, and net retention before you open your campaign — so you know exactly what you’re working toward.
Built by a PTO president who does this every year
Casey raises $50,000 annually at her school’s walk-a-thon — independently, without a full-service company.
RetainMore is the exact system she uses, documented and packaged so any PTO can replicate it.
Start planning in under 10 minutes.
1
Join and log in
Instant access to all 11 modules, every template, and both interactive tools.
2
Set your event date
Enter your date in the Timeline Tool and get your full week-by-week action plan in seconds.
3
Work module by module
Follow the timeline — open each module when it’s relevant and use the templates as you go.
The Runbook
$195
one-time fee
Full-service companies charge $15,000–$25,000 on a $50,000 event.
The Runbook pays for itself many times over.
Available to RetainMore members only. Dates and times subject to change.
Want more?
Two add-ons are available to Runbook members.
Done-For-You Design Pack
$795 one-time
Every material your families and students will see — designed, branded to your school, and delivered in 2 weeks.
These are all digital files. No physical products are shipped.
Office Hours
$295 per year
Live Zoom Q&A with Casey twice a month. Bring any question — sponsors, 99Pledges, event day, anything.
These are remote Zoom meetings.
Questions
All 11 module guides (Word docs), 11 PDF worksheets, spreadsheet trackers for every module, email and script templates, an interactive timeline tool, and a revenue calculator. Everything is available immediately after joining — no drip, no waiting.
Microsoft Word or Google Docs for the guides and templates, Excel or Google Sheets for the trackers, a browser for the interactive tools, and Canva for flyers/social media templates. Everything is standard — nothing proprietary.
Yes. The Runbook covers your school for as long as your membership is active. Use it for your walk-a-thon every year.
The earlier the better — the system starts at 20 weeks out. That said, it’s designed to be useful at any stage. If your event is closer, start with the modules most relevant to where you are right now.
Yes — RetainMore is purpose-built for the walk-a-thon format. The system, templates, and tools are all specific to this type of event.
Reply to any email in your onboarding sequence and Casey will get back to you personally. If you want ongoing live access, Office Hours is available as an add-on.